The Best Price Is “Free”

Why would you invest your money in a magazine and then circulate it for free?

That’s a tough one there, I tell you. But wait a minute. If you set up a shoe-string 40-page publication with, say, three writers, two designers, a marketer, and a circulation executive, by the time the first edition is arriving on the stands, you’re set back by a couple of hundreds of thousands.

If you’re able to swing a fast one on your advertiser, you may get away with something like, “Out of our 10,000 copies, only 300 are returned and our pass on rate is 1:50!” But trust me, that tale will only fly once.

The second time you come, Mr. Advertiser will wonder how that is. In this country where the largest circulating newspaper, selling at N150, pushes fewer than 30,000 copies on its best day. Let’s say your shoe-string journal goes for N350, how popular can it get to move 9,700 in the face of True Love, Genevieve, TW, Gem Woman, Mode Men, Made, Tell, The News, Newswatch, etc?

Unless it’s free, of course. And if it’s free, you won’t have any unsold copies. You will circulate at high traffic areas where your target audience will most likely find it. And most likely pick it up. And most likely read it and pass it on. This is how to guarantee a circulation figure that will inspire your sponsor.

However, a free periodical is useless if it’s lamely packaged. The effort is even more futile if the content is bland.

But get it right (with a creative Cartridge for instance) with your first try and you’ll not only reach the critical audiences, you’ll also reap millions in profit.

Who Needs a Catridge, Anyway?

For businesses with limited resources (oh, who am I kidding? Aren’t we all constrained by limited resources?) Cartridge publishing creates a totally new avenue for information dissemination and customer engagement.

For instance, by sponsoring a section in a newspaper or magazine, you can employ professional writers, who are also experienced journalists and advertising copywriters, to produce a journal that will serve your interests without reducing the articles into simplistic praise singing ventures.

The idea, as you will see, is to serve your purpose by also serving the reader. While seeing herself in the story, the reader should find the vignettes that make up the entire supplement very stimulating.

We know that not everyone will immediately understand this unorthodox approach to selling (some of the guys in our office call it ambush-marketing-with-words-as-weapons), but the effect never lost on anyone.

For instance, let’s say you’re in banking. You may let us produce and package a 4-page Cartridge for your business that will cover the aspects of the business that is most imperative to you, such as customer service, fraud prevention, loans, credit and debit cards, the banker’s jargon, etc. Note that “the banker’s jargon” will add light humour to the mix.

From this we will create a world where you and your customers will live happily ever after, staying in constant touch and being each other’s friends- online and off it.

We shall talk more.

Welcome to Magicland!

Experience the amazing genius of Cartridge Publishing, conceived and created by the guys at Buzzworx. Our reason? To give businesses a creative way to present their stories to diverse audiences in a concise format.

This is how it works: We use bits and pieces, boxes, images, and brief stories from various sub-subjects to deliver a message about the main subject. All the time, the presentation of content always includes entertaining elements.

Deploying as few pages as two or as many as 12, Cartridge Publishing can stand alone as a periodical flyer, magazine, or supplement in newspapers or bigger magazines.

After years of doing business the way the world taught us, we researched the way people really wanted information given to them and found that most readers received ideas better if it came to them with some bits of entertainment. Fun always works.

So, call us and let’s help you tell your story.